Commercializing Sexuality

Driving down a bustling urban street, you’re almost sure to recognize an American Apparel ad. They’re hard to miss, with such simple garments plastered on young fresh faced models, usually found in sexually explicit and compromising positions. Here are a few examples of their various ad campaigns:

“But somehow, sweet American Apparel, you make me question you, time and time again. I get it: you're edgy, you're hot, no one can resist you. But it seems as though everywhere I turn I see you objectifying girls just like me—except that they're half-naked, in compromising positions. You photograph them on the floor in nothing but a thong, hands down their pants. And I can't decide if I should slap you for exploiting them, or congratulate you for such an innovative ad campaign.”
-Jessica Bennett newsweek.com