American Apparel’s advertisements play a key role in selling their products. By glamourizing sex, they influence society and the sexual identity of those affected individuals. Culture model posits its own kind of refection and acts according to values and beliefs that are acquired within its culture. The company is known for its provocative and controversial advertising campaigns, which is largely the inspiration of the company CEO Doy Charney.
According to Adage, American Apparel's advertising 'telegraphs the brand' from person to person. Their print campaigns are widely considered to be some of the best in the industry. The company has fallen under scrutiny because of its borderline pornographic nature, but has also been applauded for its raw imagery and lack of airbrushing. American Apparel images often display subjects with their blemishes, imperfections and asymmetrical features highlighted and attached with brief, personal descriptions. Many of the models in American Apparel's sexual advertising are recruited by Charney (CEO) and his colleagues on the street, or company stores; others are selected after sending their photos directly to the company website. Some critics have labeled their models as "cocaine-chic” or “pre-pubescent”. The brand itself has conjured up its own culture and identity as one that promotes sexual liberation and confidence through its clothing.
According to Adage, American Apparel's advertising 'telegraphs the brand' from person to person. Their print campaigns are widely considered to be some of the best in the industry. The company has fallen under scrutiny because of its borderline pornographic nature, but has also been applauded for its raw imagery and lack of airbrushing. American Apparel images often display subjects with their blemishes, imperfections and asymmetrical features highlighted and attached with brief, personal descriptions. Many of the models in American Apparel's sexual advertising are recruited by Charney (CEO) and his colleagues on the street, or company stores; others are selected after sending their photos directly to the company website. Some critics have labeled their models as "cocaine-chic” or “pre-pubescent”. The brand itself has conjured up its own culture and identity as one that promotes sexual liberation and confidence through its clothing.
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